The story of Giorgio Valmassoi is that of a man who consciously chose to dedicate his life not to a job but to a passion. What is done with passion creates something unique and original because that passion is transmitted in what we do and how we do it.

This is the secret of a small family company that is known all over the world. Since 1971 their eyeglass frames have been synonymous with style, elegance, quality and comfort. Elements that guarantee customers complete product satisfaction that, as Valmassoi himself says, is the real secret of his success.

Giorgio Valmassoi’s passion and values were handed on to his children who followed in his footsteps bringing new ideas and technology to continue to fully satisfy their customers’ needs. The Giorgio Valmassoi collection brings together all their most successful products: a tribute to the man, his story and everything he has done and continues to do.

Feel the passion of Giorgio Valmassoi at Parrelli Optical®.

Shop with confidence! All Eyewear from Parrelli Optical® is covered by our exclusive
“You Must Be Totally Satisfied” written guarantee.