ECO was conceived by Alessandro Lanaro, founder of Modo Eyewear. His idea was to create the first eyewear brand with sustainability and social responsibility as its main commitments.

ECO is the only eyewear brand made of 95% recycled content and 64% biobased material. A tree is planted for every frame sold. We empower customers to donate their unwanted eyewear to people in need by reusing Eco’s packaging, which provides the gift of sight to 314 million adults and children worldwide. Eco’s mission has become a game-changer in the industry. “Adding sustainability and social responsibility to a great collection like Eco was certainly a winning combination. We are humbled by the reception in the market place and we are proud of our achievements, notably planting 1 million trees in Cameroon! There is a great journey in front of us and are committed to keep on going!” Alessandro Lanaro says.

ECO’s approach is based on the pillars “Look Good”, “Feel Good” and “Do Good”.


Being environmentally friendly and looking good is the best of all worlds! Eco is designed by boutique eyewear firm Modo to be on trend and easy to wear.


Eco Biobased eyewear is made from plant-based materials. This collection is made with 63% biobased content, certified by the USDA.

Eco Recycled is the only eyewear brand in the world made of 95% recycled materials. We are certified by UL Environment. When you purchase Eco you minimize the use of new resources.


Eco plants a tree for each frame you buy. We have planted one million trees in Cameroon to date!


See the world’s only sustainable eyewear collection at Parrelli Optical®

Shop with confidence! All Eyewear from Parrelli Optical® is covered by our exclusive “You Must Be Totally Satisfied” written guarantee.