ECO was conceived by Alessandro Lanaro, founder of Modo Eyewear. His idea was to create the first eyewear brand with sustainability and social responsibility as its main commitments.
ECO is the only eyewear brand made of 95% recycled content and 64% biobased material. A tree is planted for every frame sold. We empower customers to donate their unwanted eyewear to people in need by reusing Eco’s packaging, which provides the gift of sight to 314 million adults and children worldwide. Eco’s mission has become a game-changer in the industry. “Adding sustainability and social responsibility to a great collection like Eco was certainly a winning combination. We are humbled by the reception in the market place and we are proud of our achievements, notably planting 1 million trees in Cameroon! There is a great journey in front of us and are committed to keep on going!” Alessandro Lanaro says.
ECO’s approach is based on the pillars “Look Good”, “Feel Good” and “Do Good”.
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